The Challenge: The new economy has ushered in great business opportunities—and great turmoil. Not since the Industrial Revolution have the stakes of dealing with change been so high. So with over $1 Trillion dollars being spent each year on change management initiatives, why do most estimates conclude that between 50 and 75% of change management still underperform?
Our Belief: Understanding how the brain works, and planning change around it can ensure that the people inside the organisation feel empowered, engaged and included. We use a simple and clever analogy for thinking about behaviour change “The Rider and the Elephant”. Traditional change management programs focus on speaking to the rider by communicating the logic and rationale for change. However, communicating a “burning platform” fails to acknowledge that the elephant doesn’t listen to reason, it is motivated by emotion and instinct. Understanding that we all have a Rider and an Elephant in our heads helps us understand why adopting new behaviours can be so hard. We especially like it as it applies to changing behaviour from an individual point of view, but can also be applied to leading change in organisations. As the rational Rider we might know where we want to go, but we need to motivate the Elephant by tapping into emotion.
Our Approach:
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Understand why people can resist change, even when they understand the logic & rationale behind it.
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Learn the neuroscience of behaviour change “the Rider and the Elephant”.
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Discover the elephant’s 5 emotional triggers that will move to towards rewards and away from threats.
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Communicating change: How do we motivate the Elephant and provide the Rider with a roadmap?
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Understand why change fatigue causes us to revert back to old habits.
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Building habits: How do we keep the elephant on course and remove obstacles from its way?
Workshop Outcomes:
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Gain new insights into how our brains manage and regulate change.
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Complete a self-assessment tool to understand which of the 5 triggers your elephant is most sensitive to.
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Identify how team members will perceive opportunities and threats at both a rational and emotional level when managing change.
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Increase rational and emotional buy-in when communicating change within organisations.
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Identify leadership habits that increase trust, accountability and engagement in teams that are preparing for change.
Who Should Attend: Leadership and management teams who are guiding organisations, teams and individuals through turbulent changes.
